On the Job
I fell in love with brands big and small, famous and unknown
Catherine Karstel
Career: General manager of The Amber Courses
Age: 26
Lives: Parsons Green
From: Johannesburg, South Africa
How did you get into your line of work?
I started out in South Africa as a radio presenter and fell in love with brands big and small, famous and unknown. After six years in radio,
I decided it was time for a change. I have always wanted to be involved in a business that seeks to inspire others to be the best they can be.
What do you do day-to-day?
Currently I am focused on brand development, new business acquisition and client pitches among many other things. We are always looking for new partnerships and ventures, and taking the brand to market is our major focus leading up to Christmas.
What’s the best thing about your job?
The freedom to dream big. I am inspired to get up every morning, and that for me is a major perk.
What’s the most challenging thing about your job?
I am very impatient and learning that things take time, even in London, has been exceptionally difficult for me. I also find it demanding to attempt being the master of all trades but I thrive on challenges, and work well with set deadlines.
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